'Research on the placebo effect is revealing some amazing discoveries about the power of belief. Placebos were created to control for suggestion, imagination, and bias in both investigators and patients in clinical studies.
At the time placebos were first introduced into medical research, investigators didn’t know how they produced their effects. As the field of neuroscience has evolved, it is becoming clear that belief induced within the context surrounding the placebo produces very specific and powerful physiologic effects.'
Read more...